With a new home, a new crop, and new CA regulations, Mad Cow tasked me to update and modernize their preroll packaging. Original variation was simply a glass tube and cork type design. The new design would feature a metal tube with outer gold foiling.
Below are the 3 concepts pitched for final selection. Mad Cow chose the design on the left. Brand colors received an update to a richer, deeper red to help showcase the new gold elements. New information was displayed in a way that made it easy to read and digest.
• Creative Direction, Rebrand
• Design Execution
• 3D Render
• Design Execution
• 3D Render
![](https://cdn.myportfolio.com/cc87d64bf0be96ce9d55e78441959678/a18e37ee-a6df-4c06-8eb2-a6fca9acbc96_rw_1920.jpg?h=89816dc1d46ed06eece3342cf728ba7d)
— ALTERNATE CONCEPTS —
![](https://cdn.myportfolio.com/cc87d64bf0be96ce9d55e78441959678/1ab4ec9a-d139-4e75-88a8-cd6321421411_rw_1920.jpg?h=aa2091d19c7922567746d10b700f8389)
![](https://cdn.myportfolio.com/cc87d64bf0be96ce9d55e78441959678/1f025b0c-349a-47d0-a4ae-373d77e624a6_rw_1920.jpg?h=df30e34c85a8fea16eb8891de255e4a5)