With a new home, a new crop, and new CA regulations, Mad Cow tasked me to update and modernize their preroll packaging. Original variation was simply a glass tube and cork type design. The new design would feature a metal tube with outer gold foiling.
Below are the 3 concepts pitched for final selection. Mad Cow chose the design on the left. Brand colors received an update to a richer, deeper red to help showcase the new gold elements. New information was displayed in a way that made it easy to read and digest.
• Creative Direction, Rebrand
• Design Execution
• 3D Render
• Design Execution
• 3D Render
— ALTERNATE CONCEPTS —
