British Life Sciences tasked me with reimagining the packaging for their children's gummy vitamins. As these are currently only sold in India, they were wanting the packaging to have a more western look and feel.
Designs started with an update to the name and the product logo. Adding a bit of color gave the outer box some life. Leveraging a 3D artist, we developed a bear shaped container to hold the vitamin gummies. To showcase this new element, a cellophane window was added, and redesigned callouts completed the package.
• Creative Direction, Rebrand
• Design Execution
• Copywriting
• 3D Render
• Design Execution
• Copywriting
• 3D Render
*The original package can be found at the bottom of the page for reference
— Previous BLS Happi Kids Packaging —
