British Life Sciences tasked me with reimagining the packaging for their children's gummy vitamins. As these are currently only sold in India, they were wanting the packaging to have a more western look and feel.
Designs started with an update to the name and the product logo. Adding a bit of color gave the outer box some life. Leveraging a 3D artist, we developed a bear shaped container to hold the vitamin gummies. To showcase this new element, a cellophane window was added, and redesigned callouts completed the package.
• Creative Direction, Rebrand
• Design Execution
• Copywriting
• 3D Render
• Design Execution
• Copywriting
• 3D Render
*The original package can be found at the bottom of the page for reference
![](https://cdn.myportfolio.com/cc87d64bf0be96ce9d55e78441959678/02c5f7a2-23c4-4267-a723-9e8f982a1965_rw_3840.png?h=554d59f204523631d27b879606674b41)
![](https://cdn.myportfolio.com/cc87d64bf0be96ce9d55e78441959678/0ae71cdc-0716-40c1-a250-66da7673970a_rw_1920.jpg?h=6fb9f1f689631388f0d71eef1e4c7045)
![](https://cdn.myportfolio.com/cc87d64bf0be96ce9d55e78441959678/e4208e40-d599-460e-807b-e9cf35829fba_rw_3840.jpg?h=c5ac4f8f109752e5caffd0fa97edf784)
![](https://cdn.myportfolio.com/cc87d64bf0be96ce9d55e78441959678/52dade59-bba3-4130-9122-812267a2cdb3_rw_1920.jpg?h=5dd28bda05c08e4a78ed04e8671deed3)
![](https://cdn.myportfolio.com/cc87d64bf0be96ce9d55e78441959678/949ecb59-46c3-4d24-943d-57b31c8156c0_rw_1920.jpg?h=9a1a999a57c515f5a74bcd61a80f6821)
— Previous BLS Happi Kids Packaging —
![](https://cdn.myportfolio.com/cc87d64bf0be96ce9d55e78441959678/12d71111-532f-4368-88e7-6f2867d149d4_rw_600.jpg?h=323e2afc656c4ccf43229d8811183a35)