BN Labs is an Amazon first company looking to branch out to DTC sales channels and brick and mortar stores. The company prides itself on their choice in ingredients, and rigorously tests all of their products for purity and contaminants.
They were looking for an update that was simple, easy to read and digest, and matched the cleanliness of the product inside. After the final designs were approved, it was applied across the line.
Original packaging design can be found at the bottom of the page for reference.