Looking to target a new audience, my client was launching a new line with a completely redesigned look and feel. My design features clean fonts, tight lines, and an "Ownable" element that will be carried across the line of releases to help tie the products together when on a shelf or screen.
Once the final design was approved, multiple flavor profiles were built out to showcase how each would look when shown as a family shot.
Alternate concepts are also shown below for reference.
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