The 2017 Lift Safety catalog featured a few new items and a key Flagship piece in the product line. Everything, even carry-over products, were shot in the studio for consistency sake. A bit of photoshop work was also needed to turn preproduction samples into final products.
In years past, the lifestyle and product in motion images were shot around the facility. To give the catalog a more "True to life" feel, a shoot was scheduled at a local processing plant. The catalog carried a cleaner look to match the premium carbon hard hat.
• Creative Direction
• Design Execution
• Studio Photography
• Action Photography
• Design Execution
• Studio Photography
• Action Photography
— Cover Photo Edit —
